MFMA
Grow Your Green
Access To Markets Program
The MFMA Grow Your Green - Access To Markets (ATM) Program empowers emerging farmersby breaking down barriers to funding and education while equipping them with the tools and skills to thrivein local food systems. With a six-month curriculum running from May to November, the program is designed to support farmers from diverse communities, including growers of color, women, veterans, LGBTQ+,and immigrant farmers, as they navigate the challenges of entering and succeeding in farmers' markets.
Grow Your Green
Training Modules
Participants gain access to recorded trainings and monthly study halls led by expert instructors.
It Takes a Village
Participants access recorded training sessions and monthly study halls led by instructors, ensuring mastery of program material. Financial support covers essentials like branding, packaging, marketing, and online development, empowering farmers to compete in the local food system.
Participants access recorded training sessions and monthly study halls led by instructors, ensuring mastery of program material. Financial support covers essentials like branding, packaging, marketing, and online development, empowering farmers to compete in the local food system.
Emerging Farmers Conference
November 2025 Marketplace Event
The program culminates in November with the Emerging Farmers
Market, where participants showcase their branding, share their stories,
and network with industry professionals. This event offers a real-world
platform to apply learned skills and connect with new customers and markets.
Market Landscape
Understanding local food
systems, trends, and
consumer preferences.
Sales Tactics
Enhancing profitability and customer satisfaction
New Market Access
Exploring local and online opportunities for growth.
Public Relations
Establishing and maintaining
positive community relationships.
Branding
Building a unique and
compelling farm brand identity.
Market Strategies
Leveraging effective techniques to promote products.